Havas accelerates transformation and pivots to become an AI-driven organization fueled by human ingenuity

The Group unveils a fully AI-powered product suite and next-gen tools, including Vermeer, an AI video production tool, charting a bold course toward the agency of the future.

WEBWIRE – Tuesday, June 17, 2025

Were building AI solutions that not only automate everyday tasks, but fuel collaboration to deliver extraordinary results for clients.

from the Croisette, Havas presents major progress in deploying AI throughout the group, furthering a client-centric approach to data and technology that drives business outcomes with agility and flexibility.

Last year in Cannes, Havas announced a major pivot and committed to investing 400 million in data, tech and AI over the next four years as part of its global strategy and operating system, now renamed Converged.AI to reflect recent advancements. Converged.AI fuses talent, capabilities, platforms and expertise to deliver cross-functional, fully integrated communications solutions for clients. Today, Havas reaffirms its 400 million commitment through 2027 and shares the latest outcomes of this investment with a fully AI-enabled Converged.AI product suite across targeting & activation, analytics, dynamic intelligence, planning & decisioning, content personalization, and creative production.

As Havas enters the second year of its Converged.AI strategy, investment will focus on evolving the groups agent-enabled capabilities into a human-led agentic ecosystem fully deployed across the organization to power client-centric solutions at speed.

One year after announcing a major pivot with the launch of our global strategic plan and operating system, now renamed Converged.AI to reflect its expanded capabilities, our transformation is delivering real impact for our clients. We believe innovation happens where empathic human understanding meets machine precision. We are now moving beyond creating efficiencies to exploring entirely new frontiers, with artificial intelligence embedded at the core of everything we do. Today, Im proud to unveil new tools like Vermeer, our next-gen video production platform, that showcase how were giving our talents and the brands we champion a competitive edge with AI at speed.

Yannick Bollor

CEO and Chairman, Havas

Havas tech agnostic approach to AI investment is compatible with all leading platforms, allowing clients across the world with disparate data ecosystems and business challenges to move with speed and agility. Havas Converged.AI product suite includes:

• Converged Activate (Targeting & Activation): Through the tailored use of LLMs, Converged Activate can build and match compliant, privacy-first audiences directly into global platforms such as Google, Meta and Amazon, as well as local providers such as TF1 and ITV.
• Converged Measure (Analytics): CSA, Havas global technology, data and analytics consultancy, has been integrated into the Converged.AI platform, using AI to merge different measurement techniques and fill the gaps in attribution with calibration experiments and machine learning models.
• Converged Agentic Reporting (Dynamic Intelligence): A series of agents that can develop and execute code and retrieve, format, visualize and display data, creating dynamic dashboards that can extract data in real time in response to natural language queries.
• Converged AI Designer (Planning & Decisioning): A tool that combines CSAs analytics suite with the Converged.AI reporting cloud, using clients performance data to predict future scenarios and fuel AI driven planning and decisioning.
• Converged Content (Content Personalization): Personalized content at scale leveraging Havas Adobe partnership within Converged.AI.

Were building AI solutions that not only automate everyday tasks, but fuel collaboration to deliver extraordinary results for clients. Our AI-ready workforce is an integral part of this vision, and weve democratized the solutions development process to allow end user subject matter experts creatives, planners, insight experts and more to create products based on the challenges they encounter working with clients every day.

Dan Hagen

Chief Data and Technology Officer, Havas

Havas democratized approach to development has accelerated product timelines and yielded tools for the entire group, such as Persona Live, an agent-enabled feature that allows any team member to have human level conversations with audiences created in Converged.AI.

This vision is further realized in one of the standout innovations unveiled today: Vermeer, a next-gen AI-enabled creative tool for photorealistic visual and video production. Developed by Prose on Pixels, Havas content-at-scale network, Vermeer brings together an interdisciplinary team of AI engineers, creative technologists, product designers, and strategic leads. Guided by experts from both the creative and production worlds, the platform is purpose-built to meet real agency needs, not just follow tech trends. By blending the power of AI with the precision of human oversight, Vermeer offers an unprecedented level of creative control, transforming generative AI from a game of chance into a reliable, professional-grade creative assistant.

About Havas

Founded in 1835 in Paris, Havas is one of the worlds largest global communications groups, with nearly 23,000 people operating in over 100 markets and sharing one mission: to make a meaningful difference to brands, businesses, and people. To meet the needs of its clients, Havas has developed a seamlessly integrated strategy and operating system, Converged, fusing all its global expertise, tools and capabilities, to create, produce, and distribute real-time, optimized, and personalized marketing solutions at scale. With inspired human ideas at the heart of this unique model, supercharged by the latest data, technology and AI, the teams work together with agility and in perfect synergy within Havas Villages to provide clients with tailor-made solutions that support them in their positive transformation. Havas is committed to building an inclusive and equitable workplace, that prioritizes the well-being and professional development of its talents. Further information about Havas is available at www.havas.com.

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